Marketing forpool and spa.
Websites, local SEO, paid ads and branding built for pool and spa businesses. We sell service plans before summer and keep the repair calls coming all year.
Ready before the rush.
We ramp up ads and fresh pages a few weeks before your busy months, so you're already on top when the calls start.
Illustrative, based on typical seasons for the trade · your audit uses your real data
Pool service marketing, SEO and websites.
Pool and spa businesses live on service plans. Pool marketing that works fills your routes with regular customers in the areas you already drive, and brings in repairs and installs on top.
Pool service SEO
We optimise your Google Business Profile for pool cleaning, pool repair and spa searches, build pages for each service and each suburb or city on your routes, and add water care guides that rank on their own and earn trust. Schema markup, reviews and local citations build your rankings over time.
How our local SEO works↗Pool service websites
A pool company website should sell the service plan. We build Webflow sites with clear plan pricing, online booking, green pool rescue pages and equipment brand pages, all fast on a phone.
How we build websites↗Paid ads for pool companies
Ads work best before and during swimming season. We target pool cleaning, green pool and pump repair searches in your service area, and scale back when your routes are full.
How we run paid ads↗Branding for pool and spa businesses
A clean, recognisable brand on your vehicles and shirts helps you win the next house on the same street. We design pool and spa brands that look professional and stay consistent.
How we do branding↗Pool marketing in Australia and the US
Australian customers search pool cleaning and pool maintenance by suburb, with demand peaking in summer. In the US, pool service is seasonal in the north and year round in states like Florida, Arizona and Texas, and is searched by city. We plan each market around its season and its search terms.
Pool service marketing, answered.
How do I get more pool cleaning customers?
Rank in the suburbs on your routes, make service plans easy to buy on your website, and ask happy customers for reviews. Route density matters, so we target the areas you already service first.
Is SEO worth it for a pool service business?
Yes. Pool service is local, so you only need to rank in a few areas, and one ranking page can bring in regular customers worth years of revenue.
When should a pool company start marketing?
A few weeks before swimming season. Rankings and ads take time to build, so starting early means you are on top when demand starts.
Can you market spa installs and repairs too?
Yes. Spa installs, pool equipment repairs and green pool rescues each get their own pages and can be targeted with ads.
Do you work with pool companies in the US?
Yes. We work with pool service companies in the United States as well as Australia, with city pages and seasons planned for each state.
Proof, by the trade.
See how you stack up locally.
We'll pull up the pool and spa businesses ranking in your area and show you exactly how to get ahead of them.
If you work on homes and people search for you, we can probably help. Ask us.
Book my free audit ↗